Wing lovers unite! Cluck’s Festival of Wings is an annual chicken wing festival with the largest selection of wings across the country complemented perfectly with beer from top-notch local breweries. Come one. Come all. Come hungry.
Using substitution as a strategy angel's wings were substituted with chicken wings to promote the festival and complement the slogan "Find your wings"
"Join us at Cluck's annual festival of wings. The biggest selection of wings across the country complemented perfectly by beer from top-notch local breweries. Come one. Come all. Come hungry."
GUERRILLA ADVERTISING - "Find your Wings" Campaign
Interactive advertising campaign where festival-goers can “Find their wings” and share their photos online.