Lord & Taylor is America's first and oldest department store, making a comeback as a modern-day digital Collective Store.
I lead the shaping of the online user experience, establishing a digital style guide for our website. I craft wireframes and design weekly refreshes for homepages, emails, display ads, and social media.
+ web design
+ digital marketing
I created compelling email templates that helped to increase click-through rates and doubled conversion. By upholding a strong visual hierarchy, I effectively communicated messages while establishing unique affinities to target Lord & Taylor customers.