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Charcuterie isn’t just for fancy dinners anymore. The Cut provides a unique sampling of meats and cheeses from around the world. An elegant snack for any location.

+ logo

+ packaging

+ advertising

+ illustration

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ADVERTISING

AD STRATEGY

Using shock as a strategy - charcuterie was placed in unusual scenarios to show consumers that The Cut is truly for "Anytime, Anyplace".

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"Charcuterie isn't just for extravagant dinners anymore. The Cut provides a unique sampling of meats and cheeses from around the world. Curated with you in mind. The Cut is a perfect snack for any location. Meat and cheese lovers unite."

 

"Charcuterie, reimagined."

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