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A weight-loss hot sauce that uses the metabolism enhancing qualities of the cayenne pepper to enhance flavor and promote calorie burning.

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+ logo

+ packaging

+ point-of-purchase display

+ advertising

+ copywriting

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ADVERTISING

AD STRATEGY

Using humor to show the viewer that you don't have to work out to lose weight - you can just slather on some Fitfire hot sauce on your next meal!

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"Finally a weight loss hot sauce that not only packs on the flavor but helps you achieve the body of your dreams. An undeniable spicy, full-bodied flavor. No gym membership required. Find FitFire in your nearest specialty grocer."